How we grew Uncle Ben’s Instagram followers by 205% in under 2 months

Client: Uncle Ben - Respected Music Director and Vocal Coach.

Initial Status: When Uncle Ben joined Daragram, his Instagram account had 11.6k followers and lacked consistent engagement or monetization.

Objective: Build visibility, increase engagement, and monetize Uncle Ben's expertise through strategic social media campaigns.

Results delivered

10k+

followers added in 2 weeks

Account Verification

N1,000,000+

generated in revenue from a 3-week masterclass campaign

2,000,000+

views on each post

How we achieved these results

1

The Throwback Campaign

We capitalized on Uncle Ben's past as a mentor on Project West Africa House. Through curated nostalgic content, including clips and behind-the-scenes moments, we engaged his long-time fans.

Execution

Created teaser videos highlighting his knowledge and charisma. Shared testimonials from previous students. Designed targeted ad campaigns to attract aspiring vocalists and music directors.

Results

₩1,000,000+ revenue from registrations. Elevated Uncle Ben's status as an industry authority.

2

The Masterclass Campaign

We planned, launched, and marketed a 3-week masterclass campaign focused on Uncle Ben's expertise in vocal training and music direction.

3

Building Long-Term Visibility

Our efforts didn't stop at the campaigns. We structured Uncle Ben's account with consistent content, professional branding, and targeted engagement strategies, which contributed to his continued growth to 35.4k followers and verified status.